The 94th annual Advertising Federation of Minnesota’s award ceremony, The Show, took place on February 28th at Orchestra Hall in Minneapolis. The stylish event celebrates the marketing community’s achievements in creativity. Winners are selected by accomplished ad-industry creative professionals from around the globe.
The Advertising Federation of Minnesota (AdFed) is a part of The American Advertising Federation (AAF), the nation’s oldest national advertising trade association.
Minnesota-based producer Chris Bordeaux was awarded a Bronze Pin in the category of Elements of Advertising: Responsive Design for his portfolio website. The website you’re visiting right now!
WEBSITE BACKGROUND
When it comes to reviewing someone’s professional experience in the marketing industry, both colleagues and employers want to visit an online portfolio that demonstrates talent and shares a story.
Chris Bordeaux is a digital product marketing leader who inspires others to collaborate, strategize, and accomplish big things. He produces attractive and usable content both individually and with creative or technical teams.
Bordeaux’s portfolio website features his work and experience. The story begins by highlighting what other experts say about partnering with him on the homepage. A simple navigation guides users on the journey through Bordeaux’s employment history, work portfolio, industry recognition, specializations, and career updates.
By designing and developing the website, along with producing all of the content, Bordeaux not only describes his skills and experience – he uses the online property to exhibit know-how as a creative director, content strategist, and go-to tech expert.
ELEMENTS OF ADVERTISING ⋆ RESPONSIVE DESIGN
A key requirement of this website is to inspire users regardless of device they are on while demonstrating the work and experience of Chris Bordeaux. A combination of UX practices, UI design, and responsive development help to achieve this goal.
No matter browser or device, visitors encounter a seamless reality.
Lesser demonstrative elements and content have been removed for smaller screen sizes to minimize scroll length. A liberal use of white space provides forgiveness for break points while also elevating creative.
