In 2018, Chris Bordeaux produced an augmented reality experience created by Minneapolis advertising agency Shinebox. This project was recently recognized by the Advertising Federation of Minnesota chapter of the American Advertising Federation.
On Friday, March 8th, creative and marketing professionals gathered at Orchestra Hall in Minneapolis for The Show 2019.
The American Advertising Awards (The Show) is the advertising industry’s largest and most representative competition, attracting more than 40,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Shinebox was awarded a bronze pin in the category of Advertising Industry Self-Promotion Direct Marketing & Specialty Items for an interactive holiday card project produced by Bordeaux.
Visit the Shinebox blog post to learn more about the project.
Shinebox clients received a package over the holidays containing a Shinebox Machine poster and greeting card. The machine represented the components of the agency’s creative process. The greeting card included instructions on how to watch the machine come to life through augmented reality. Users explored details of the moving machine up close using AR technology from an app on their smartphone.
Pictured: Chris Bordeaux, Producer and Gabe Schmidt, Illustrator & Animator attending The Show.
Title: Shinebox Holiday 2018 AR Experience
Description: Advertising industry self-promotion direct marketing, direct mail and specialty advertising (print or digital).
Award Level: Bronze
Project Team:
Vanessa Gadberry, Creative Director
Chris Bordeaux, Producer
Gabe Schmidt, Illustrator / Animator
John Wander, Interactive Designer
Lauren Lander, Copywriter
Brett Schnacky, Sound Designer
All Shinebox 2019 AdFed Wins:
Gold: Values of the Metalworker – Campaign
Silver: Designed to Stand Out – Audio/Video Sales Presentation
Silver: Like Nowhere Else – Single
Bronze: Shinebox Holiday 2018 AR Experience – Self-Promotion
Bronze: Values of the Metal Worker – Branded Content & Entertainment
In total, Shinebox took home five awards, a record number for the agency. Leadership in attendance included Chief Executive Officer Tina White.
Pictured: Chris Bordeaux, Natalie Gerfen, Tina White
