Director-level digital product producer skilled in leading technical and creative teams with confidence and humor. I get things done by understanding requirements, evaluating priorities, managing expectations, and supporting production staff; all while exceeding usability specifications.

I leverage years of agile project management, account leadership, and user experience production from various environments including Fortune 50 companies and boutique agencies. My specialties include iterative planning, bridging the technical and non-technical, cultivating a cohesive work environment, building team accountability, and delivering one-of-a-kind products to market.

3M, Boston Scientific, Be The Match, California Department of Education, Common Marvel, Dairy Queen, Electrolux, Embassy Suites by Hilton, Epsilon FEA, Essentia Health, Estée Lauder, Frigidaire, HelpSystems, Hornet App, Judy Tenuta, Lisa D’Amato, Matinée Las Vegas, Meals on Wheels, People Serving People, Piers Morgan Live, Sanitaire, Smithsonian Institution, United States Department of Education, University of Minnesota, Walker Art Center, Washburn Center For Children, Wells Fargo

Wells Fargo Logo

Wells Fargo
2019 – Current

Solution Ideation, Innovation, Project Delivery Facilitation, Talent Leadership

Driver of multimedia campaigns and digital products for the In-House Agency development team. I tightly execute projects with creative, CX, video, and marketing management teams to deliver high-impact experiences across every screen Wells Fargo marketing touches.

I actively partner with lines of business including brand marketing, consumer lending, home lending, small business, and community banking to implement promotions while managing risk, ensuring compliance, and meeting accessibility requirements. I oversee coordination and content management of the enterprise Coronavirus (COVID-19) website for Wells Fargo and manage development efforts for the award-winning Emerging Affluent outreach campaign and Small Business Digital Resources program.

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Experience Gusto

Experience Gusto
2006 – 2019

Digital Creative, Content Generation, UX Strategy, Live Events

Principal execution consultant for client projects from technical to operational in a variety of verticals including hospitality, television production, educational technology, finance, and influencer marketing, with an emphasis on user persona workshops, surveys, prototyping, and content strategy.

2018 – 2019

Project Planning, Content Strategy, Creative Execution, Innovation Strategy

Logistical leader responsible for scoping, managing, and enabling unique digital experiences.

Internal projects included planning and executing submission for annual Minnesota AdFed Awards (producing a record five awards for the agency) and a Silver American Advertising Award win, production of the augmented reality 2018 company holiday card, and managing the delivery of several Shinebox case studies, blog posts, and the social promotion of that content.

External projects included producing a six-figure trade show experience for a major medical device manufacturer, executing strategic email campaigns for a fortune 500 appliance company, and developing digital content for a variety of clients.

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Navigation North

Navigation North
2016 – 2018

Creative Direction, Key Accounts, Messaging Strategy, Multimedia Production

Product owner for educational technology development team, functioning as liaison between all levels of business, technology, and executive leadership including C-suite, vendors, and all levels of end users. Planning and producing internal and public facing resource repositories and websites through well-thought design and true stakeholder involvement.

  • Oversaw production of creative concepts used in print, video, event branding, online marketing, website and social media for internal and external clients
  • Developed marketing strategy, including timelines for all communication needs, timetables, and tracking of all creative assets
  • Informed respective functional groups of any revisions to project timelines if dates are in jeopardy
  • Oversaw each phase of the internal and external approval process: including the approval of copy, layouts, final artwork, retouching and proofs
  • Managed production schedules and creative output to support launch dates of industry marketing materials
  • Oversaw project trafficking and deliverables
  • Produced assets and photographic shoots and oversaw post-production processes
  • In consultation with other directors and project managers, assigned design or quality assurance tasks to staff members
  • Monitored and maintained quality standards for all creative department output
  • Managed business website(s) as well as visual usage guidelines
  • Promoted industry thought leadership, both client and internal
  • Ensured the creative team operated in an efficient and innovative manner
  • Partnered with internal and external clients to ensure projects remained leading edge and ahead of competition
  • Ensured a high quality of creative and production was upheld, maintained consistently high standards for the team
  • Delivered strategic communication solutions which helped the brand attain marketing and communications objectives
  • Managed outside resources, including vendors, videographers, developers, printers, freelancers, and agencies
  • Partnered with other directors to manage the selection of staff, contractors and vendors

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Origin Eight
2015 – 2016

Staff Leadership, Account Supervision, Marketing Management, Asset Production

Executive responsible for oversight of staff, agency partnerships, proposal preparation, production quality, and client advocacy. Team emphasis on incremental digital marketing improvements, SEO, A/B testing, eCommerce and CMS website development.

Be The Match

Marketing & Communications: Print & Digital Production, Event Coordination

Marketing coordinator responsible for operations fulfillment of print collateral for a variety of nonprofit events. Responsible for process and procedure evaluation and improvement recommendations. Intermediary between fundraising foundation and marketing department staff, vendors, and executive leadership.

Atomic Data
2014 – 2015

Web Development Project Management, Wireframe Design, WordPress Support

Facilitated project functions between clients, internal and external IT parties, and development team; documented functional requirements and translated into detailed specifications; rendered discovery findings into proposals; designed responsive wireframes of existing websites for client approval; led daily stand up meetings, team code reviews; drove quality assurance practices and user acceptance testing; aided design, marketing, and advertising agency partners in responsive website best practices; managed bug fixes for nationwide retail tablet-based POS application.

It’s All Good Entertainment
2011 – 2014

Office Management, Production Communications, Business Administration

Created treatments for new programming concepts; drafted pitch sheets for producers and talent; brainstormed show concepts, titles, interview questions, talent recommendations; communicated via phone and electronically with talent and representation regarding casting opportunities; directed communications for various internal and external executives; calendar management; performed personal and administrative assistant duties for executives; maintained talent and representation rolodex; general business administration; casting coordination for Piers Morgan Live; ensured confidentiality guidelines were followed.

America’s Next Top Model All Star Winner, Lisa D’Amato
2009 – 2012

Web Design, Social Media Management, Video Production, E-Commerce, Influencer Connection

Designed and developed variations of the entertainer’s website and e-commerce website; established and provided content for social media accounts; produced assets for iOS application “My Name Is Lisa” developed by vendors; designed electronic press kit; filmed and edited behind-the-scenes video during filming of pilot featuring D’Amato; acted as talent for pilot produced by Den of Thieves for the Oxygen Network; provided artistic direction, photography, graphic design for sophomore album “Flippin’ The Bird“; produced various visual assets for audio EPs, singles; ensured confidentiality guidelines were followed.

View examples of work here.


Project Management, Stakeholder Expectation Management, Backlog Management, Team Building, Process Improvement, Cross-functional Team Partnerships, Analysis & Prioritization, Marketing Management, Account Management, Design System Management, Digital Asset Production, Editorial Calendar Management, Brand Guideline Adherence, Content Creation, Vendor Management, Client Relationship Building, Interpersonal Communication, SDLC, UX Production, Prototyping, Group Facilitation, User Persona Development, Requirements Elicitation, A/B Testing, Application Development, QA, UAT, Application Training, Accessibility Compliance, Technical Writing, Post-Project Evaluation, SEO Strategy, Paid Media, Social Media, Messaging Strategy, Photography, Video Production, Video Editing, Image Retouching, Budget Constraint, Risk Mitigation, Scope Management, Event Marketing, Educational Technology, Print, Experimental, Agile, Scrum, Waterfall, Lean, Hybrid


Microsoft Office Suite, Outlook, Word, Excel, PowerPoint, Visio, OneNote, Google Apps, G Suite, Adobe Creative Suite, Photoshop, InDesign, Illustrator, TypeKit, Dreamweaver, XD, Muse, Lightroom, Premiere Pro, After Effects, Final Cut Pro, Adobe Experience Manager, Launch, Adobe Target, Google Optimize, WordPress, Drupal, Magento, Joomla, JIRA, Confluence, TeamWork, Basecamp, MS Project, Trello, Workamajig, Asana, Marketo, Salesforce, Nutshell, HubSpot, SE, Dynamics, Adobe Connect, Rumba, SharePoint, CODA, SAP, Power BI, Tableau, Harvest, Toggl, AutoTask, Slack, Cisco WebEx, Jabber, HipChat, RingCentral, Hootsuite, Sprout Social, Smartsheet, Secret Server, LastPass, Optimizely, Google Analytics, AdWords, DoubleClick, Invision, DSM, Sketch, Skitch, Balsamiq, LucidChart, HTML, CSS, PHP, JavaScript, ColdFusion, Laravel


The Aliveness Project
2019 – Healthcare
Dining Out For Life® is an annual fundraising event where community members come together to participate in a day of eating out at restaurants that have committed to donating a percentage of their profits to AIDS service agencies in their city. The Aliveness Project facilitates DOFL in Minnesota.

Be The Match Foundation
2015 – Healthcare
Now in its eighth year, Be The Match® Gala is our signature fundraising event featuring an inspirational program, dinner, entertainment, and silent and live auctions. Blood cancer touches the lives of so many. It can happen to anyone, at any time. But so can a cure—a marrow or cord blood transplant. It’s people like you that can make cures possible.

Quorum, Twin Cities LGBT and Allied Chamber of Commerce
2014 – Economic Empowerment
Our Young Professionals programming is designed to create a space for professionals up to age 35 to share in social, service, networking and professional development opportunities. Quorum is a resource for the next generation of business leaders.

Coborns DeliversVOLUNTEER
2014 – Poverty Alleviation
The Sandwich Project: Make A Difference
A volunteer led grassroots organization facilitating small and large group sandwich preparation and distribution. All sandwiches are prepared off-site at someone’s home, place of worship, school and/or work. Once the sandwiches are dropped off at one of our location sites, volunteers or a courier service takes the sandwiches to various shelters and food shelves.

The Trevor Project
2011 – Civil Rights & Social Action
The Trevor Project’s Hero Award: Lady Gaga
Talent Escort & Assistant Green Room Talent Coordinator

View my work.