Director-level digital product manager skilled in driving product strategy, leading cross-functional teams, and delivering exceptional user experiences with confidence and humor. I get high-value work done by bridging the technical and non-technical, leading ideation and creative negotiations, evaluating priorities, overseeing agile development, and launching one-of-a-kind products to market.

Clients and work include: 3M, Atomic Data, Be The Match, Boston Scientific, California Department of Education, Common Marvel, Dairy Queen, Electrolux, Embassy Suites by Hilton, Epsilon FEA, Essentia Health, Estée Lauder, Fortra, Frigidaire, Hancock Whitney Bank, Hornet App, Judy Tenuta, Lisa D’Amato, Matinée Las Vegas, Meals on Wheels, People Serving People, Piers Morgan Live, Sanitaire, Shed Media, Smithsonian Institution, Synchrono, United States Department of Education, University of Minnesota, Walker Art Center, Washburn Center For Children, Wells Fargo

Hobbs Madison, Inc.

Hobbs Madison, Inc.
2023 – Present

Consultant executing enterprise product initiatives.

Wells Fargo Logo

Wells Fargo
2019 – 2022

Solution Ideation, Innovation, Project Delivery Facilitation, Talent Leadership

Driver of digital products while managing risk, ensuring compliance, strengthening collaboration, and meeting accessibility requirements for lines of business including brand marketing, consumer lending, home lending, small business, card, and payment services.

Clarify business requirements and build relationships while advocating for the needs of our customers. Actively partner with leaders and executives to define enhancements and solutions. Then, tightly execute projects with creative, CX, development, video, and marketing management teams to deliver high-impact products and experiences.

I supervised development efforts for the award-winning Emerging Affluent Outreach program and Small Business Digital Resources program while managing risk, ensuring compliance, and meeting accessibility requirements. I also oversaw production and content management for the enterprise-wide COVID-19 website from March 2020 through March 2022.

View position product portfolio.

2018 – 2019

Project Planning, Content Strategy, Creative Execution, Innovation Strategy

Logistical leader responsible for scoping, managing, and enabling unique digital experiences.

Internal projects included planning and executing submission for annual Minnesota AdFed Awards (producing a record five awards for the agency) and a Silver American Advertising Award win, production of the augmented reality 2018 company holiday card, and managing the delivery of several Shinebox case studies, blog posts, and the social promotion of that content.

External projects included producing an interactive digital-first trade show experience in San Francisco for a major medical device manufacturer, executing strategic email campaigns for a fortune 500 appliance company, and developing digital content for a variety of clients.

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Navigation North

Navigation North
2016 – 2018

Creative Direction, Key Accounts, Messaging Strategy, Multimedia Production

Product owner for educational technology development team functioning as liaison between all levels of business, technology, and executive leadership including C-suite, vendors, and end users. Planning and producing internal and public facing resource repositories and websites through well-thought design and true stakeholder involvement.

  • Oversaw production of creative concepts used in print, video, event branding, online marketing, website and social media for internal and external clients
  • Developed marketing strategy, including timelines for all communication needs, timetables, and tracking of all creative assets
  • Informed respective functional groups of any revisions to project timelines if dates are in jeopardy
  • Oversaw each phase of the internal and external approval process: including the approval of copy, layouts, final artwork, retouching and proofs
  • Managed production schedules and creative output to support launch dates of industry marketing materials
  • Oversaw project trafficking and deliverables
  • Produced assets and photographic shoots and oversaw post-production processes
  • In consultation with other directors and project managers, assigned design or quality assurance tasks to staff members
  • Monitored and maintained quality standards for all creative department output
  • Managed business website(s) as well as visual usage guidelines
  • Promoted industry thought leadership, both client and internal
  • Ensured the creative team operated in an efficient and innovative manner
  • Partnered with internal and external clients to ensure projects remained leading edge and ahead of competition
  • Ensured a high quality of creative and production was upheld, maintained consistently high standards for the team
  • Delivered strategic communication solutions which helped the brand attain marketing and communications objectives
  • Managed outside resources, including vendors, videographers, developers, printers, freelancers, and agencies
  • Partnered with other directors to manage the selection of staff, contractors and vendors

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Experience Gusto
2015 – 2016

Staff Leadership, Account Supervision, Marketing Management, Asset Production

Executive responsible for staff oversight, agency partnerships, proposal preparation, production quality, and client advocacy. Team emphasis on incremental digital marketing improvements, SEO, A/B testing, eCommerce and CMS website development. CMS specialties include WordPress, Drupal, Hubspot, Shopify, Adobe Experience Manager AEM and Workfront.

Experience Gusto

Experience Gusto
2006 – 2015

Digital Creative, Content Generation, UX Strategy, Live Events

Principal execution consultant for client projects from technical to operational in a variety of verticals including hospitality, television production, educational technology, finance, and influencer marketing, with an emphasis on user persona workshops, surveys, prototyping, and content strategy. Augmented leadership for teams of software developers, project managers, and account managers of diverse experience levels.

Clients: Atomic Data, Be The Match, Common Marvel, Dairy Queen, Embassy Suites by Hilton, Epsilon FEA, Hornet App, It’s All Good Entertainment, Judy Tenuta, Lisa D’Amato, Matinée Las Vegas, Piers Morgan Live, Shed Media, Synchrono, Washburn Center for Children


Project Management, Stakeholder Expectation Management, Backlog Management, Team Building, Process Improvement, Cross-functional Team Partnerships, Analysis & Prioritization, Marketing Management, Account Management, Design System Management, Digital Asset Production, Editorial Calendar Management, Brand Guideline Adherence, Content Creation, Vendor Management, Client Relationship Building, Interpersonal Communication, SDLC, UX Production, Prototyping, Group Facilitation, User Persona Development, User Story Development, Requirements Elicitation, A/B Testing, Application Development, QA, UAT, Application Training, Accessibility Compliance, Technical Writing, Post-Project Evaluation, SEO Strategy, Paid Media, Social Media, Messaging Strategy, Photography, Video Production, Video Editing, Image Retouching, Budget Constraint, Risk Mitigation, Scope Management, Event Marketing, Educational Technology, Print, Experimental, Agile, Scrum, Waterfall, Lean, Hybrid


Microsoft Office Suite, Outlook, Word, Excel, PowerPoint, Visio, OneNote, Google Apps, G Suite, Adobe Creative Suite, Photoshop, InDesign, Illustrator, TypeKit, Dreamweaver, XD, Muse, Lightroom, Premiere Pro, After Effects, Final Cut Pro, Adobe Experience Manager, Adobe Target, Google Optimize, WordPress, Drupal, Magento, Joomla, Adobe Workfront, JIRA, Confluence, TeamWork, Basecamp, MS Project, Trello, Workamajig, Asana, Marketo, Salesforce, Nutshell, HubSpot, SE, Dynamics, Adobe Connect, SharePoint, CODA, SAP, Power BI, Tableau, Harvest, Toggl, AutoTask, Slack, Cisco WebEx, Jabber, HipChat, RingCentral, Hootsuite, Sprout Social, Smartsheet, Secret Server, LastPass, Optimizely, BrowserStack, Google Analytics, AdWords, DoubleClick, Invision, DSM, Figma, Sketch, Skitch, Balsamiq, LucidChart, HTML, CSS, PHP, JavaScript, ColdFusion, Laravel


The Aliveness Project
2019 – Healthcare
Dining Out For Life® is an annual fundraising event where community members come together to participate in a day of eating out at restaurants that have committed to donating a percentage of their profits to AIDS service agencies in their city. The Aliveness Project facilitates DOFL in Minnesota.

Be The Match Foundation
2015 – Healthcare
Now in its eighth year, Be The Match® Gala is our signature fundraising event featuring an inspirational program, dinner, entertainment, and silent and live auctions. Blood cancer touches the lives of so many. It can happen to anyone, at any time. But so can a cure—a marrow or cord blood transplant. It’s people like you that can make cures possible.

Quorum, Twin Cities LGBT and Allied Chamber of Commerce
2014 – Economic Empowerment
Our Young Professionals programming is designed to create a space for professionals up to age 35 to share in social, service, networking and professional development opportunities. Quorum is a resource for the next generation of business leaders.

Coborns DeliversVOLUNTEER
2014 – Poverty Alleviation
The Sandwich Project: Make A Difference
A volunteer led grassroots organization facilitating small and large group sandwich preparation and distribution. All sandwiches are prepared off-site at someone’s home, place of worship, school and/or work. Once the sandwiches are dropped off at one of our location sites, volunteers or a courier service takes the sandwiches to various shelters and food shelves.

The Trevor Project
2011 – Civil Rights & Social Action
The Trevor Project’s Hero Award: Lady Gaga
Talent Escort & Assistant Green Room Talent Coordinator

View my work.