Award-winning digital and integrated producer skilled in leading creative and technical teams with confidence and humor. I excel in managing resources – both internal and external – including vendors, creatives, strategists, developers, freelancers, and outside agencies.
From entertainment industry experience in Los Angeles to branding agency production in Minneapolis, my specialties include strategic planning, bridging the technical and non-technical, forming a cohesive work environment, evaluating procedures, increasing accountability, and delivering one-of-a-kind creative content.
SENIOR DIGITAL PRODUCER
August 2016 – Current
Strategic Brand Planning, Content Generation, UX Strategy, Creative Development
Principal consultant and senior integrated producer for client projects from a variety of verticals including hospitality, television production, educational technology, finance, and user experience strategy. Specialization in digital content strategy, user experience planning, digital design, SEO optimization, and web/application development.
Accounts: Embassy Suites by Hilton, Looney Been Productions, Navigation North, Common Marvel, Legisus, Knutson Process Solutions, Epsilon FEA
October 2018 – April 2019
Project Planning, Content Strategy, Creative Execution, Innovation Strategy
Logistical leader responsible for scoping, managing, and enabling unique digital experiences.
Internal projects included planning and executing submission for annual Minnesota AdFed Awards (producing a record five awards for the agency), production of the augmented reality 2018 company holiday card, and managing the delivery of several Shinebox case studies, blog posts, and the social promotion of that content.
External projects included producing a six-figure trade show experience for a major medical device manufacturer, executing strategic email campaigns for a fortune 500 appliance company, and developing digital content for a variety of clients.
Accounts: Electrolux, Boston Scientific, Frigidaire, 3M, Sanitaire, Essentia Health
DIRECTOR OF CREATIVE SERVICES
November 2016 – January 2018
Creative Direction, Key Accounts, Messaging Strategy, Multimedia Production
Product owner / project manager on educational technology development team, functioning as liaison between all levels of business, technology, and executive leadership including C-suite, vendors, and all levels of end users. Planning and producing internal and public facing resource repositories and websites through well thought design and true stakeholder involvement.
Accounts: United States Department of Education, New Mexico Public Education Department, California Department of Education, Teach to Lead
- Oversaw production of creative concepts used in print, video, event branding, online marketing, website and social media for internal and external clients
- Developed marketing strategy, including timelines for all communication needs, timetables, and tracking of all creative assets
- Informed respective functional groups of any revisions to project timelines if dates are in jeopardy
- Oversaw each phase of the internal and external approval process: including the approval of copy, layouts, final artwork, retouching and proofs
- Managed production schedules and creative output to support launch dates of industry marketing materials
- Oversaw project trafficking and deliverables
- Produced assets and photographic shoots and oversaw post-production processes
- In consultation with other directors and project managers, assigned design or quality assurance tasks to staff members
- Monitored and maintained quality standards for all creative department output
- Managed business website(s) as well as visual usage guidelines
- Promoted industry thought leadership, both client and internal
- Ensured the creative team operated in an efficient and innovative manner
- Partnered with internal and external clients to ensure projects remained leading edge and ahead of competition
- Ensured a high quality of creative and production was upheld, maintained consistently high standards for the team
- Delivered strategic communication solutions which helped the brand attain marketing and communications objectives
- Managed outside resources, including vendors, videographers, developers, printers, freelancers, and agencies
- Partnered with other directors to manage the selection of staff, contractors and vendors
VP, CLIENT SERVICES & MARKETING
September 2015 – August 2016
Staff Leadership, Account Supervision, Marketing Management, Asset Production
Executive responsible for oversight of staff, agency partnerships, proposal preparation, production quality, and client advocacy. Team emphasis on incremental digital marketing improvements, SEO, A/B testing, eCommerce and CMS website development.
Accounts: University of Minnesota, Estée Lauder, HelpSystems, Walker Art Center, Meals on Wheels, Bending Branches, Propel Nonprofits
CONSULTING PROJECT SPECIALIST
Be The Match
March 2015 – July 2015
Marketing & Communications: Print & Digital Production, Event Coordination, Quality Assurance
Marketing coordinator responsible for operations fulfillment of print collateral for a variety of nonprofit events. Responsible for process and procedure evaluation and improvement recommendations. Intermediary between fundraising foundation and marketing department staff, vendors, and executive leadership.
Events: Be The Match Walk + Run 5K, Be The Match Gala, Be The Match Atlanta Soirée
CONSULTING PROJECT MANAGER
September 2014 – January 2015
Web Development Project Management, Wireframe Design, WordPress Support
Facilitated project functions between clients, internal and external IT parties, and development team; documented functional requirements and translated into detailed specifications; rendered discovery findings into proposals; designed responsive wireframes of existing websites for client approval; led daily stand up meetings, team code reviews; drove quality assurance practices and user acceptance testing; aided design, marketing, and advertising agency partners in responsive website best practices; managed bug fixes for nationwide retail tablet-based POS application.
Accounts: Ideas That Kick, Dairy Queen, Washburn Center For Children, SEED Partners, Synchrono Manufacturing Software, People Serving People
It’s All Good Entertainment
October 2011 – May 2014
Office Management, Production Communications, Business Administration
Created treatments for new programming concepts; drafted pitch sheets for producers and talent; brainstormed show concepts, titles, interview questions, talent recommendations; communicated via phone and electronically with talent and representation regarding casting opportunities; directed communications for various internal and external executives; calendar management; performed personal and administrative assistant duties for executives; maintained talent and representation rolodex; general business administration; casting coordination for Piers Morgan Live; ensured confidentiality guidelines were followed.
America’s Next Top Model All Star Winner, Lisa D’Amato
November 2009 – May 2012
Web Design, Social Media Management, Video Production, E-Commerce, Graphic Design, Influencer Connection
Designed and developed variations of the entertainer’s website and e-commerce website; established and provided content for social media accounts; produced assets for iOS application “My Name Is Lisa” developed by vendors; designed electronic press kit; filmed and edited behind-the-scenes video during filming of pilot featuring D’Amato; acted as talent for pilot produced by Den of Thieves for the Oxygen Network; provided artistic direction, photography, graphic design for sophomore album “Flippin’ The Bird“; produced various visual assets for audio EPs, singles; ensured confidentiality guidelines were followed.
PROJECT & ACCOUNT MANAGEMENT CONSULTANT
C. Louis Creative
May 2009 – August 2014
Account Management, Project Management, Business Web Strategy, Photography
Consultant specializing in business web strategy, project management, account management, digital design, photography, video production, and live event coordination.
Accounts: The Hollywood Castle, Gregory Broome, Ethereal Beauty & Lashes, Brittany Brower, Turquoise Interior Design, Hornet App, Tamzin Brown, Lakes Area Appraisals, Los Angeles Pride, Matinée Las Vegas, Judy Tenuta, SUMMERTRAMP, Drew Droege, La Maison Royale, TriCity Catering, Michael’s For Hair, The Rad Girls, Viking Bay Resort
Project Management, Leadership, Stakeholder Expectation Management, Team Building, Process Improvement, Managing Direct Resorts, Marketing Management, Digital Asset Production, Editorial Calendar Management, Brand Guideline Adherence, Content Creation, Vendor Management, Client Relationship Building, Interpersonal Communication, Thought Leadership, SDLC, UX Production, Prototyping, Group Facilitation, Requirements Elicitation, A/B Testing, QA, UAT, Application Training, Technical Writing, SEO Strategy, Paid Media, Social Media, Messaging Strategy, Photography, Video Production, Video Editing, Image Retouching, Budget Constraint, Scope Management, Event Marketing, Print, Experimental, Agile, Scrum, Waterfall, Lean, Hybrid
The Aliveness Project
April 2019 – Healthcare
Dining Out For Life® is an annual fundraising event where community members come together to participate in a day of eating out at restaurants that have committed to donating a percentage of their profits to AIDS service agencies in their city. The Aliveness Project facilitates DOFL in Minnesota.
Be The Match Foundation
September 2015 – Healthcare
Now in its eighth year, Be The Match® Gala is our signature fundraising event featuring an inspirational program, dinner, entertainment, and silent and live auctions. Blood cancer touches the lives of so many. It can happen to anyone, at any time. But so can a cure—a marrow or cord blood transplant. It’s people like you that can make cures possible.
Quorum, Twin Cities LGBT and Allied Chamber of Commerce
2014 – Economic Empowerment
Our Young Professionals programming is designed to create a space for professionals up to age 35 to share in social, service, networking and professional development opportunities. Quorum is a resource for the next generation of business leaders.
2014 – Poverty Alleviation
The Sandwich Project: Make A Difference
A volunteer led grassroots organization facilitating small and large group sandwich preparation and distribution. All sandwiches are prepared off-site at someone’s home, place of worship, school and/or work. Once the sandwiches are dropped off at one of our location sites, volunteers or a courier service takes the sandwiches to various shelters and food shelves.
GREEN ROOM COORDINATOR
The Trevor Project
2011 – Civil Rights & Social Action
The Trevor Project’s Hero Award: Lady Gaga
Talent Escort & Assistant Green Room Talent Coordinator