The 18th Annual Gramercy Institute Financial Marketing Strategy Award winners have been announced. The recipient of the Best Bank-Retail Services category is the Money Strategies Program from Wells Fargo, in partnership with content agency IMPRINT.
Chris Bordeaux acts as digital producer for the online property. The role has been integral in the planning, launching, and iterative improvements of the platform.
Money Strategies is a website with information for consumers looking for strategies to fuel financial success. Resources include strategies for building savings, paying down debt, maximizing retirement investments, budgeting fundamentals, and more. Email campaigns and in-session placements while online banking drive customers to the website. Optimization efforts are being driven by data analysis, user testing, and stakeholder prioritization exercises.