The campaign website architecture was drafted to align with the most important call-to-actions and messaging elements. Top level pages include:
- Campaign – where and when can visitors support the campaign?
- Issues – what are the most important campaign commitments?
- Meet Jerome – who is the candidate?
Encouraging community members to sign up for the campaign’s newsletter was deemed the most important action a user could engage in. It’s also the most predominate and consistent call-to-action button within the content.
Creating simple content blocks leveraging campaign branding allowed for effective responsive design. The website looks great on a desktop, tablet, and phone.
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