Wearing The Producer Hat
Producers are involved in crafting and building the work as much as the creative or technical team. The final call is often determined by the producer, be it artistic direction, budget spend, scope flexibility, or what path will be followed to deliver the client what they expect. The value a producer brings to the project is the quality of the final results, which keeps a client coming back.
As a producer, I’m extremely proactive when it comes to preventing roadblocks for my colleagues. It’s important to have the experience that brings foresight into producing videos and websites. Spinning wheels or redoing work is not good. A room of creatives or developers alone will not make a company money. Sometimes that room won’t even bring to the table what a client is looking for. But when managed correctly, the result can be exactly what the client needs.
The skill I am most proud of when leading a team is sparking the ambition to deliver something amazing while also being the one who has to tell people “no.” It’s a delicate dance. There’s an employer and a client I need to keep happy. But I genuinely want the people I work with to feel they’re doing something important – something they can be proud of.
I consider myself a project manager, account manager, strategist, production manager, technical lead, creative director, and most importantly purse-string-holder. When I work with talented people who specialize in one of these areas, I often take a back seat to their expertise – it’s not important I be the best in any specifics, but that I can see the big picture to execute outstanding results.
It’s also common for producers to parallel a product owner role by leading digital teams in defining the project/product vision, managing a backlog, prioritizing and overseeing development, predicting client needs, and reporting progress to the client at each iteration.